The number of likes and positive engagement on social media makes everyone feel better, but did you ever post content that nobody noticed?
It happens to many people and makes them think it is their fault.
However, there is a simple solution to the problem – posting at the right time. If you post your content on Instagram at the right time, you will get more engagement than an average post.
But before you post at the right time, you must know what that ideal time frame is.
To offer a solution, brands and experts conduct experiments to find the perfect time to post on social media.
But before we dive straight into the results, let us find out why posting time matters.
Why does posting time matter?
Appearing on the Instagram feed at the right time is crucial for good post ranking.
The content engagement rate is higher in the first hour of posting if more users see the post.
The Instagram algorithm will decide how many additional feeds you appear in based on the engagement rate.
So, when you post at a time your audience is most engaged, they will notice your post and engage it right away.
What is the ideal time to post on Instagram?
This information is valuable for people who use Instagram to grow their follower base without spending a bunch and for starting an online business.
Experts say the ideal time to post on Instagram is between 10 am and 1 pm on weekdays. But every weekday differs. People are more active on Instagram, and engagement is higher at specific times on certain days.
That time can vary depending on the audience demographic and post type, but it is mostly the same for most users.
Based on many experiments, the best days to attract engagement are Wednesday, Thursday, Friday, and Monday.
The optimal times to post on Instagram
Here are the ideal times to post on Instagram (EST):
The best time to post on Monday is from 4 pm to 7 pm
The best time to post on Tuesday is around 7 pm.
The best time to post on Wednesday is from 4 pm to 7 pm.
The best time to post on Thursday is from 12 pm to 7 pm.
The best time to post on Friday is from 4 pm to 8pm.
The best time to post on Saturday is from 7 pm to 10 pm.
And on Sunday it is from 6 am to 7 am and around 5 pm.
Wednesday and Thursday are the most popular days to post and get a ton of engagement.
And Saturday, Sunday, and Tuesday are the least popular days where users get the lowest engagement.
If you are looking for a day that stands out, Wednesday is when most users are active on Instagram, and it is the best day for posting.
When it comes to content on any social media, it will do better if you post it at the perfect time. You can keep a schedule and manually post, or you can do it with the help of social media scheduler tools.
So, if you want you or your brand to get noticed on Instagram, stick to the ideal posting time and watch as your engagement and follower base grow.