For WordPress users looking to take their digital marketing strategy to the next level, GoHighLevel offers a powerful suite of tools to supercharge your website’s performance. Whether you’re a marketer, agency owner, or small business looking to streamline customer relationship management (CRM), email marketing, sales funnels, and automation — integrating GoHighLevel with WordPress is a game-changer.
Why Use GoHighLevel with WordPress?
WordPress powers a significant portion of the web, known for its flexibility and rich plugin ecosystem. However, it lacks robust marketing automation and CRM features out of the box. That’s where GoHighLevel comes in — it fills in those gaps and transforms your website from a content hub into a full-fledged marketing and customer engagement engine.
By combining WordPress’ strengths in content management with GoHighLevel’s sales and marketing capabilities, users get a holistic platform capable of generating leads, nurturing prospects, and closing deals — all in one place.
Step-by-Step Guide to Using GoHighLevel with WordPress
Step 1: Setup Your GoHighLevel Account
Before you can integrate anything, you’ll need an active GoHighLevel account. This platform is primarily targeted toward agencies, but small businesses can use it effectively for marketing, automation, landing pages, pipelines, and CRM.
- Visit GoHighLevel.com and sign up
- Choose a plan that aligns with your business goals
- Set up your dashboard and familiarize yourself with the interface
This stage is critical as it lays the groundwork for future integrations and setups.
Step 2: Install the GoHighLevel Tracking Script on WordPress
To begin tracking visitors and their behavior on your WordPress site, you’ll need to install the GoHighLevel tracking script.
- Log into your GoHighLevel account
- Navigate to Sites › Funnels › Settings and copy the tracking script
- In WordPress, open your theme’s header.php file or use a plugin like Insert Headers and Footers to paste the script just before the
</head>tag - Save and clear your website cache
This enables GoHighLevel to collect data from everyone who visits your site, allowing for better analytics and funnel tracking.
Step 3: Embed GoHighLevel Forms on Your WordPress Site
Want to start capturing leads immediately? Embed GoHighLevel forms onto any page of your website.
- In your GoHighLevel dashboard, go to Sites › Forms › Builder
- Create a new form or edit an existing one
- Click on Integrate Form and copy the embed code
- Paste the embed code into a WordPress page using the Custom HTML block
You can also embed forms inside pop-ups or use them as call-to-action triggers connected to your automation workflows.
Step 4: Automate Follow-Ups Using Workflows
This is where GoHighLevel really shines. You can automate follow-up emails, SMS messages, or even voice calls using customizable workflows.
- Open Automation › Workflows in GoHighLevel
- Create a new workflow using the visual builder
- Set triggers like form submissions, appointments booked, or contact tag applied
- Add actions such as sending an email, SMS, assigning tasks, or updating contact status
Ensure you test each automation sequence before launching to avoid sending broken or incomplete messages to new leads.
Step 5: Integrate Funnels and Landing Pages
Want to take it a step further? Use GoHighLevel’s funnel builder and embed or link it within WordPress.
Here’s how:
- Create a funnel in GoHighLevel using their drag-and-drop builder
- Publish the funnel and copy the URL
- In WordPress, either link to the funnel URL or embed it using an iframe code
This setup allows you to keep users within your WordPress domain while using GoHighLevel for marketing-grade landing pages.
Step 6: Manage Your CRM and Pipeline
Every lead captured from your WordPress site flows into your GoHighLevel CRM. Here, you can drag-and-drop pipeline stages, assign team members, schedule follow-ups, and track conversions.
- Use the Opportunities section to create pipelines
- Automatically add contacts to pipelines through web form submissions
- Utilize tags and filters to keep leads organized and segmented
This CRM integration ensures that no contact gets lost and every lead is nurtured appropriately.
Pro Tips to Maximize GoHighLevel and WordPress
- Use Webhooks: Easily pass information between GoHighLevel and other apps using webhooks integrated via plugins like WP Webhooks.
- A/B Test Funnels: Regularly test different funnel versions in GoHighLevel to identify the best-converting one.
- Monitor Analytics: Leverage both GoHighLevel and WordPress analytics to gain comprehensive insights into user behavior.
- Automate Reviews: Set up post-purchase workflows to request reviews and testimonials from customers after transactions or appointments.
Conclusion
Integrating GoHighLevel with your WordPress site unlocks a world of growth possibilities. From advanced lead capture and CRM to complete marketing automation, it offers tools that standard WordPress installations simply can’t match. By following the steps outlined in this guide, you’ll be able to create a seamless, high-converting experience for your visitors — and turn more leads into paying clients.
Frequently Asked Questions
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Q: Is GoHighLevel only for agencies?
A: No, while originally designed for agencies, small businesses and freelancers can benefit hugely from its tools such as CRM, funnels, forms, and automation. -
Q: Do I need to know coding to use GoHighLevel or integrate it with WordPress?
A: Not at all. Most integrations involve copying and pasting HTML embed codes or using plugins, making it accessible for non-coders. -
Q: Can I track analytics with GoHighLevel on my WordPress site?
A: Yes. By installing the tracking script, you’ll be able to monitor funnel performance, page views, and conversion data directly within GoHighLevel. -
Q: Is GoHighLevel mobile friendly?
A: Yes. Both dashboards and landing pages are optimized for mobile devices, allowing access and management from anywhere. -
Q: How secure is data handled between WordPress and GoHighLevel?
A: GoHighLevel operates under industry-standard encryption protocols. However, ensure your WordPress site uses SSL, strong passwords, and security plugins for complete protection.
