In a time where convenience and efficiency are paramount, appointment scheduling software has become a critical tool for businesses of all sizes. Whether you’re a solo entrepreneur, a healthcare provider, or managing a salon, the right solution can drastically improve client experience and operational workflow.
TLDR (Too Long, Didn’t Read):
The best appointment scheduling software in 2025 offers automation, AI integration, calendar sync, and customer relationship features. Top picks include Calendly for simplicity, HoneyBook for creatives, and Setmore for small businesses. Also rising in popularity are Booksy and Acuity Scheduling, known for advanced features and ease of use. Choosing the right one comes down to your specific business needs and user base.
1. Calendly – Best for Simplicity and User Experience
Calendly continues to dominate the market in 2025, thanks to its clean interface, straightforward scheduling features, and wide integrations. It remains the go-to solution for users who want fast setup and quick deployment without sacrificing power.
- Key Features: Seamless calendar integration (Google, Outlook, Apple), time zone detection, automated reminders.
- Best For: Consultants, recruiters, sales teams, and educators.
- Pricing: Offers a freemium plan; paid tiers start at $10/month.
Calendly’s polished design and automation rules make it a favorite among professionals who need structure but hate complexity. Its ability to integrate with Zoom, Slack, and Salesforce only adds to its appeal.
2. HoneyBook – Best for Freelancers and Creative Professionals
HoneyBook is not just a scheduling tool—it’s a full-fledged client management platform designed specifically for creative professionals and freelancers. In 2025, its popularity continues to rise among photographers, event planners, and designers thanks to its project-oriented workflow.
- Key Features: Customizable scheduling, proposal and invoice management, automated client onboarding.
- Best For: Freelancers, solopreneurs, creative agencies.
- Pricing: Starts at $16/month with a 7-day free trial.
HoneyBook lets users manage projects from inquiry to final payment, making it more comprehensive than traditional schedulers.
3. Acuity Scheduling – Best for Advanced Scheduling
Acuity Scheduling, a Squarespace company, has maintained its status as a powerhouse appointment tool in 2025 for its robust customization and client-side convenience. Businesses can offer service add-ons, multiple calendars, and even accept tips through the platform.
- Key Features: Calendar sync, intake forms, recurring appointments, HIPAA-compliant options.
- Best For: Medical professionals, spas, wellness coaches, and service providers.
- Pricing: Free trial available; plans begin at $20/month.
Acuity’s ability to create tiered services, block off personal time, and integrate with PayPal, Stripe, and Square means businesses can personalize almost every aspect of booking.
4. Booksy – Best for Salons and Beauty Professionals
Booksy has emerged as the go-to platform in 2025 for beauty and wellness industries. Its mobile-first approach and marketing tools make it ideal for salon owners, barbers, and hairstylists.
- Key Features: Mobile scheduling, client reviews, payment processing, built-in marketing features like SMS promotions.
- Best For: Hair salons, barbershops, nail salons, massage therapists.
- Pricing: Starts at $29.99/month after a 14-day free trial.
Booksy enables real-time availability updates and allows clients to book even outside regular working hours. Its integrations with Instagram and Facebook allow clients to book directly from social platforms, driving sales organically.
5. Setmore – Best for Small Businesses
Setmore remains one of the best free appointment tools available in 2025, ideal for startups and small teams. Its free tier alone offers features that many competitors charge for.
- Key Features: Drag-and-drop rescheduling, tele-consultation options, multiple user access even on the free plan.
- Best For: Small teams, local businesses, clinics, and non-profits.
- Pricing: Free version available; Premium starts at $12/user/month.
For businesses seeking value without a lot of financial outlay, Setmore delivers essential features and sleek interfaces to help drive client satisfaction and reduce no-shows.
6. SimplyBook.me – Best for Full Business Management
In 2025, SimplyBook.me has set itself apart as an all-in-one business tool, not just a scheduling app. Ideal for companies that need integrations with payment platforms, APIs, and full-scale admin dashboards, this system works well across industries and borders.
- Key Features: Custom client interface themes, API access, POS systems, employee and location management.
- Best For: Multi-location businesses, international companies, wellness clinics.
- Pricing: Limited free plan; paid plans start at $9.90/month.
SimplyBook.me’s modular infrastructure makes it highly adaptive to any business type, from yoga studios to tutoring centers. Real-time analytics and feedback collection further help businesses refine their offering.
Comparison Summary
| Software | Best For | Starting Price | Free Plan |
|---|---|---|---|
| Calendly | General Professionals | $10/month | Yes |
| HoneyBook | Freelancers, Creatives | $16/month | No |
| Acuity Scheduling | Medical & Service Pros | $20/month | No |
| Booksy | Beauty/Welness Industry | $29.99/month | No |
| Setmore | Small Businesses | $12/user/month | Yes |
| SimplyBook.me | Enterprise & Global Use | $9.90/month | Yes |
FAQs
1. What is the best appointment scheduling software for salons in 2025?
Booksy is the leader for salon and beauty professionals, offering mobile scheduling, marketing, and integrated payment features tailored for this industry.
2. Are there any free scheduling software options for small businesses?
Yes, Setmore offers a robust free plan that includes essential features for small businesses, including online bookings and tele-consultations.
3. Which software integrates best with Google Calendar?
Calendly and Acuity Scheduling both offer flawless integration with Google Calendar, including automatic syncing and real-time availability updates.
4. Can I collect payments through scheduling software?
Most premium scheduling tools like Acuity Scheduling, Booksy, and SimplyBook.me allow in-platform payment processing through Stripe, PayPal, or Square gateways.
5. Which platform is most customizable?
SimplyBook.me offers deep customization through themes, APIs, and add-ons, making it highly suitable for businesses with complex workflows.
6. Is there a scheduler specifically for creatives or freelancers?
Yes, HoneyBook is tailored for creatives, offering tools for proposals, client communication, and

