You’ve probably seen someone post a video titled “My Amazon Haul” or “Huge Amazon Haul” while scrolling through YouTube, TikTok, or Instagram. It might feature someone pulling items out of boxes, trying on clothes, or reacting to cool gadgets they just bought.
This trend has become a favourite way for influencers and everyday shoppers to share what they buy online. It combines excitement, surprise, and personal reviews into one. I’m writing this article because many people see the term but don’t fully understand what an “Amazon Haul” is — or why it’s so popular. So let’s break it down in a simple way.
What Exactly Is an Amazon Haul?
An Amazon Haul is when someone orders a bunch of items from Amazon — usually in one go — and then shares everything they bought in a video, blog, or post. The word “haul” refers to an extensive collection or a shopping bundle. Think of it like showing your shopping bags to a friend, but on the internet.
Most haul creators talk about each product they bought, explain what they like or don’t like, and often try things on or show them in action. For example, a person might show off clothes they’ve ordered, wear them on camera, and share their honest thoughts. Another creator might open a package of home gadgets, test them out, and tell viewers if they’re worth the price.
Where Are Amazon Hauls Shared?
People share Amazon hauls in different places depending on the content style and their audience. The most common platforms are:
- YouTube: Full video hauls, in-depth try-ons, and product reviews
- TikTok: Quick hauls, trending product showcases, or fast-paced reveals
- Instagram: Reels, stories, and carousel posts with links and mini reviews
- Blogs: Photo-based hauls with affiliate links, product ratings, and lists
Some hauls are short and fun. Others are longer and more detailed.
Why Are Amazon Hauls So Popular?
People love hauls because they make online shopping more fun and relatable. Watching someone else try out products helps viewers decide what to buy.
Here’s why audiences enjoy them:
- Fast product discovery
- Honest reactions
- Inspiration for outfits, home goods, or gifts
- Trending and viral items
- Feels personal and fun
It’s almost like window shopping — but from your phone.
What’s Inside a Typical Amazon Haul?
The items inside a haul can vary a lot. Some people focus on fashion. Others go for kitchen tools, tech gear, or seasonal decorations. But no matter the category, the goal is the same — to show what they bought and give a quick, real reaction.
One haul might include five cute summer dresses with a try-on session. Another could feature affordable gadgets like mini blenders, LED lights, or phone stands. Hauls often include things that are trending on social media, like TikTok-viral finds or “must-haves” promoted by influencers.
Many creators also group items by theme, like “back-to-school haul,” “under $20 haul,” or “kitchen organisation haul.” This makes it easier for viewers to follow and shop for the same items themselves.
Are Amazon Hauls Paid or Sponsored?
The creator fully pays for some Amazon hauls. But many are sponsored, or at least include affiliate links — special links that give the creator a small commission if viewers buy something. This doesn’t change the price for the shopper, but it can influence what products are shown.
You can usually tell when a haul is sponsored. Creators will say things like “Amazon sponsors this video” or mention that links are affiliate links. That’s not always a bad thing, but it’s good to know upfront. Some influencers stay honest and still give real opinions, while others only promote what pays.
The best thing is to watch people you trust, creators who are transparent about sponsorships and still give honest feedback about products.
Should You Watch or Make Amazon Hauls?
Yes — as long as you’re watching the right creators. Amazon hauls are fun, helpful, and often full of new product ideas. They can give you ideas for birthdays, holidays, or things you didn’t know you needed.
You can also make your haul at home. All you need is a phone camera, decent lighting, and some products you’re excited to talk about. Many small creators start by filming simple hauls — no editing required.
Final Thoughts: Is an Amazon Haul Worth Watching?
If you’re curious about products, shopping trends, or want quick reviews, Amazon hauls are a great source. Just remember, not every haul is unbiased, so be an astute viewer. Find creators you trust, look for honest reactions, and always read the reviews before you buy.
Next time you see “Amazon Haul” pop up, you’ll know exactly what it means.
