When it comes to email marketing, Mailchimp has long been a go-to tool for businesses of all sizes. However, in 2025, the marketing landscape is more competitive than ever, and many businesses are exploring alternatives that offer better customization, affordability, or integrations. Whether you’re searching for more transparent pricing, advanced automation tools, or simply a change in user experience, the following six Mailchimp alternatives actually deliver.
1. ActiveCampaign
Best for advanced automation and CRM integration
ActiveCampaign is known for its robust automation workflows and built-in CRM capabilities, making it ideal for growing businesses that want to personalize experiences across the customer journey. Unlike Mailchimp, it excels in behavioral tracking and conditional content delivery.
- Excellent customer support
- Highly customizable automations
- More powerful CRM tools
2. Sendinblue (Brevo)
Best for budget-conscious SMBs
Sendinblue, recently rebranded as Brevo, is a powerful alternative with strong features including SMS marketing, transactional emails, and real-time reporting. It offers a free tier with up to 300 emails per day, making it attractive for startups or smaller operations.
- Affordable plans with pay-as-you-go options
- Integrated live chat and SMS features
- Automation workflows and A/B testing
3. Moosend
Best for ecommerce and startups
Moosend is user-friendly, fast, and effective, offering features like product recommendations, cart abandonment emails, and detailed analytics. It’s a great choice for ecommerce brands looking to improve conversions with minimal hassle.
- Drag-and-drop email editor
- Templates focused on ecommerce
- Real-time analytics dashboards
4. MailerLite
Best for simplicity and ease of use
MailerLite is perfect for new businesses or solo entrepreneurs who want an intuitive platform with clean design. It’s not packed with unnecessary features, focusing instead on usability and performance. The free version allows up to 1,000 subscribers — a generous offering compared to Mailchimp’s pricing tiers.
- User-friendly interface and fast setup
- Built-in landing page and popup creators
- Affordable pricing with 24/7 live chat support
5. ConvertKit
Best for creators and content marketers
Initially built for bloggers, podcasters, and other content creators, ConvertKit shines with its visual automation builder and tagging system for highly segmented email lists. It’s especially useful for those who sell digital products or run membership platforms.
- Visual automation and tagging system
- Designed with creators in mind
- Seamless integrations with platforms like Shopify and Teachable
6. GetResponse
Best for all-in-one marketing solutions
GetResponse goes beyond just email marketing by offering tools like webinar hosting, conversion funnels, and ad campaign management. This platform is great for businesses that want an all-in-one solution without relying on multiple tools.
- Advanced funnel builder
- Includes webinar and landing page tools
- Great for complex marketing campaigns
Final Thoughts
Mailchimp has served many businesses well, but in 2025, there’s no shortage of compelling alternatives. Whether you’re a startup looking for affordability, a large enterprise focused on automation, or a content creator seeking simplicity and functionality, a tailored platform awaits. These six options truly deliver on performance, features, and pricing — offering not just an alternative to Mailchimp, but a potential upgrade.
Frequently Asked Questions
1. Why should I switch from Mailchimp?
You might consider switching to get better features for automation, improved pricing models, or additional tools like CRM, SMS marketing, or webinar hosting — many of which other platforms handle more effectively than Mailchimp.
2. Which Mailchimp alternative is best for ecommerce?
Moosend and Sendinblue are strong options for ecommerce businesses, thanks to their robust automation tools, product recommendation engines, and real-time tracking.
3. Are these alternatives more affordable than Mailchimp?
Yes, many of the mentioned alternatives such as MailerLite and Sendinblue offer more affordable or flexible pricing — particularly beneficial to startups and SMBs.
4. Can I migrate my email list from Mailchimp to another provider?
Most email marketing platforms allow you to import your existing list easily via .CSV files or through automated integrations, making the switch seamless.
5. Which platform is best for creators and bloggers?
ConvertKit is ideal for individual creators since it was designed specifically with bloggers, podcasters, and digital entrepreneurs in mind.
